Study of pistachio marketing (A case study of Rafsanjan)

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Abstract

The marketing services and marketing margin of pistachio is reviewed as an agricultural product for export. About 90 percent of Pistachio production is in Kerman province, from which 60 percent is in Rafsanjan. The results show that the share of the country in the world Pistachio market is decreased in the last 10 years. The main problems for marketing are storing, packing and transporting.

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