عنوان مقاله [English]
نویسندگان [English]چکیده [English]
This study was carried out in Zarabd, Bardsir and Sirjan in Kerman province in 2002-2003. A number of 58 green-house owners, five wholesaller and 20 retalisaller selected by systemathic sampling method. The results showed that cost marketing service was from 196 to 620 Rials and marketing net benefit was 375 Rials for cucumber and 230 Rials for tomato. Retail marketing net benefit was 204 Rials for cucumber and 284 Rials for tomato. Total marketing margin, wholesaller marketing margin were 100, 40 and 60 for cucumber and 120, 70 and 50 for tomato. The share of producer, wholesaller and retailsaller fron consumer price for cucumber was 71.4, 17.2 and 11.4 percentage and for tomato were 74.4, 14.9 and 10.6 percentage. The marketing efficiency in the path of producer, retailsaller and consumer was maximum for tomato (85%) and was in the path of producer, wholesaller and consumer was minimum for cucumber.